Here is a rerun from 2006. Still relevant and still interesting.
Book reviewers. The people we love to hate. Or love to love, depending on your tastes. It is my pleasure to bring you three voices in the world of book reviewing. We will delve into the minds of these people whose passion it is to read...and tell the world about it.
In no particular order, we first have LJ ROBERTS. LJ has coordinated the East Bay Mystery Readers’ Group and evaluates manuscripts for Poisoned Pen Press. She regularly posts reviews on Amazon, Dorothy-L, 4MysteryAddicts, Crime Thru Time, and Mystery Readers Café. Her reviews also appear as a column, “It is Purely My Opinion,” in the Mystery*File ezine.
Then we have SANDRA RUTTAN who writes for SpineTinglerMag.com. Sandra Ruttan's debut suspense novel, Suspicious Circumstances, is due to be released in January 2007.
And last but not least, SHARON WHEELER, who comes to us from across the pond to write and edit for ReviewingtheEvidence.com. She was a journalist and now teaches journalism at the University of Gloucestershire. Sharon is currently working on two books -- Feature Writing for Journalists and The Literary Journalists.
In case you’re wondering, this was an email interview, with questions submitted to the writers at separate times.
THE INTERVIEW
What made you decide to start reviewing mysteries?
LJ ROBERTS: Being a Virgo I almost couldn’t help myself. Seriously, because I tend to read a fair number of books and collect them, it started as my defense against buying duplicates and against forgetting the books I’d read and, more importantly, whether I’d liked them. So I started keeping notes for myself. When the members of The East Bay Mystery Readers’ Group found I was doing this, they asked that I send my monthly evaluations to them. I started informally posting to DorothyL and was asked by Poisoned Pen, from whom I buy most of my books, whether I would review ARCs for them. An except of one of my reviews even appeared on the book jacket of “The Anchoress of Shere” which I still think was an excellent book. They then asked whether I would evaluate manuscripts for them. They are the ones who really provided me a structure and elements by which I evaluate books. Steve Lewis, publisher of Mystery*File Magazine, saw my reviews on DorothyL and asked whether he could publish them as a monthly column, which we entitled “It is Purely My Opinion.” His magazine became an e-zine and has, I fear, gone away. However, I have received so much positive feedback from folks both on DorothyL and on 4Mystery_Addicts, I have, almost accidentally, become a reviewer.
SANDRA RUTTAN: The bulk of my reading is crime fiction. I try to be as prepared as possible and read most or all of the books by an author before I interview them, and coordinating the interviews with a review of the author’s new releases seemed like a natural way to give the author some promotion. As people became aware of Spinetingler, we started receiving requests to take review copies. Many authors aren’t getting reviews in mainstream newspapers and are desperate for the exposure, so we expanded the number of reviews per issue and created the online review site so that we wouldn’t have to turn so many authors down.
SHARON WHEELER: I'm a journalist in real life, and had been reviewing books and music for some years. Then I came across the ReviewingtheEvidence site and offered my services. Barbara Franchi, who was the publisher and then editor, warned me at the outset there was no money involved. Free books was a good enough bribe, though!
Is there anything you simply will not review? If so, why?
LJ ROBERTS: I may be a bit different from some reviewers in that I personally buy almost all the books I read and review. I frequently have books offered to me but I try to research them and unless I think there is a chance I might like it, I don’t accept a reviewer’s copy of it. I did, at one time, but found it hard to post an honest review of a book I really didn’t think was well written when the author sent it to me and I knew was on Dorothy-L. So now, I rarely accept review copies. I try not to review books I know from the outset have no appeal to me or I shan’t like. I am not a fan of the real cozy-cozy, nor Christian literature, nor gruesome horror. In general, I’m not a fan of the amateur sleuth, which I distinguish from the unlicensed investigator. The amateur sleuth never strikes any sense of reality for me. At least the unlicensed investigator (journalist, lawyer, ex-cop, maybe even medical personnel if it’s more a medical thriller) has some element of possibility for me. The only exception is Dick Francis’ books, but he could make me believe anything. I don’t feel it is fair to the author for me to review a book I know I shan’t enjoy. I’ve temporarily stopped evaluating manuscripts for Poisoned Pen because (1) I resented the time it took from my personal reading, which has suffered due to (2) having less time to read due to my job.
SANDRA RUTTAN: I won’t read anything that promotes hate, or hard-core erotica. There are types of books I prefer not to review, simply because I don’t feel I’m the best person for the job. In my own writing, procedural accuracy and believability are important. This doesn’t mean everything has to be meticulously researched or that you never push the limits a bit, but that general expectation is there. Many amateur sleuth books – at least a healthy percentage of the ones I’ve read - seem to rely on suspension of belief. Some pull it off for me, but many don’t. I feel there are different ground rules there, but I’m more apt to be critical because the premise of the books is harder to sell me on. All reviewers have personal preferences and I don’t typically read cozies or humorous crime novels, so I don’t feel I’m the best reviewer for those types of books.
SHARON WHEELER: The site won't generally review religious or self-published crime fiction. We know a blanket ban isn't necessarily fair on the majority, but we've made the decision based on the behaviour of a minority. Both Barbara and I felt very uncomfortable with some of the intolerant views being espoused in some religious crime novels. And rather than get into prolonged discussions with writers as to where they sat on the faith scale, we decided it was fairer to say we wouldn't review any religious books. I hasten to add that that doesn't preclude us reviewing books where religion may be a backdrop to the action -- writers like Phil Rickman and PD James spring to mind. What we won't touch -- and they tend to be books from small-scale religious publishers -- is books where the writer is on a soapbox and only concerned with preaching their own agenda. As for self-published books, this is a decision we've reached reluctantly. The site has always been sympathetic to small presses, and in the past we've been willing to consider for reviews books that are self-published. But sadly the behaviour of a handful of authors has made us reconsider this. We review 20 new books a week, 50 weeks of the year. In all the time I've been editor, only one 'professional' author has complained about a review which contained critical comments -- and he's a newspaper journalist who should have known better! But we regularly get self-published authors behaving like prima donnas when their books receive less than glowing reviews! We warn all writers that our reviewers are given carte blanche to comment honestly and constructively on the books. Some writers say 'oh yes, of course, I understand' -- and then stamp their foot if the review carries even the slightest of negative comments. We've also found the lack of production values and editing from certain self-publishing houses to be so horrendous that we've now decided it's easier to say no to everyone.
When you read a book with reviewing in mind, what is the process that goes through your head? Do you think you read the book differently with a more critical eye than you would for something you read for pure enjoyment?
LJ ROBERTS: Again, because the books I review are the books I’ve bought, they are all read for pleasure. However, when I write my reviews, there are specific elements by which I evaluate a book. When evaluating for Poisoned Pen, the elements I used were:
- Hook—did the book capture me immediately or did I have to really work at getting interested
- Setting/Description/Sense of Place – was it evocative, did it enhance the story
- Characters/Character Development – are they well drawn, did I have a sense of who they are, did I care about them, did they grow, villain and supporting characters as well as protagonists
- Dialogue – did it flow, did it sound realistic, did it suit the characters and the time period, did it add depth to the characters, did it add humor to the story
- Plot – did it make sense, was the ending well thought out or thrown together by coincidence, tell-all confession, or left with dangling threads; if there were red herrings, were they effective or thrown in just because.
- Cadence/Flow/Style – was there flow to the story or was it disjointed, if there were different time periods or POVs, did you always know where you were or was it confusing. If it is a thriller or suspense, was it effective, did I want to read straight through the story or put it down and have to force myself to go back to it
- Overall quality of the writing – did I feel the book held together as a whole, did I enjoy the experience, is this an author I would read again
- Originality – this, for me, is what differentiates a “very good” book form an “Excellent” book. Did it have a “Wow” factor? Ironically, a book that receives an “excellent” from me may not be the greatest piece of literature. The most obvious example is “The Da Vinci Code.” I rated it “Excellent” because it had all the elements I’ve listed including that “Wow” factor when I’d finished.
SANDRA RUTTAN: Reading to review is different than reading for pure enjoyment. It’s unfortunate for my favorite authors, as I will refuse to review them every year. Sometimes I just want to completely lose myself in the book and I can’t do that in the same way when I’m reviewing. When reviewing, I find it necessary to take some notes as I read. Before I make an assertion that there was a contradiction in the story, for example, I need to be able to back that up with references. I find I have to scrutinize things closely, because I do take reviewing seriously. It’s easy if you love the book and want to express your enthusiasm, but if you’re going to be negative about something I believe you should support your opinions wherever possible.
SHARON WHEELER: When I'm reading, I'm always thinking about the plot, characterisation and the authorial 'voice.' My undergraduate and postgraduate degrees are both English Literature, and I read to review with a different eye to when I was writing essays or my dissertation. As a reviewer I'm trying to think myself into the reader's shoes and ask myself what they would think of the book. In a nutshell, that's 'does the book work?' and 'is it worth a reader's time and money?' Oh, and I consider reading for reviewing to be enjoyable!
Have you ever received negative reaction from one of your reviews, either from the authors or readers?
LJ ROBERTS: Happily, I have not. I think because I state very clearly that my reviews are my opinion only, I’ve never received any really negative response. I may have had people disagree with my rating, but it’s always been very polite. Only a couple times did I receive an email from someone asking whether I would explain my evaluation further, but I always had more a feel of interest that animosity. I have had authors for whose books I gave lower ratings ask me to consider reading another of their books, but it’s always been done with great courtesy.
SANDRA RUTTAN: No, although I suspect the day is coming.
SHARON WHEELER: See (my) comments above! But we have a policy of never getting into a discussion with writers over the review, so I simply thank them for their email and point out that the site makes it very clear that all reviewers are given carte blanche to comment honestly and constructively. I did have a faintly bizarre email from a reader a while back, who accused me of always writing negative reviews and how it was my duty to be positive about the genre. I have to say that one bothered me quite a lot. I dislike this view, prevalent on some of the lists, that we must all go into ra-ra mode and support writers uncritically. The moment a book is in print and charged for, it's fair game for comment. If authors don't like this, they should save their masterpiece to pass around friends and family! Anyway, I pointed out to the reader that I would hardly put in the equivalent of at least a day a week on top of my day job to edit the site if I didn't love the genre. I also added that it wasn't my job to cheer-lead for the writers, and that if I did, I'd be paid loads of dosh to be their PR guru!
In your opinion, what factors come together to make a great book?
LJ ROBERTS: I read mysteries. I am not necessarily looking for great literature; I am looking for an engrossing, interesting, enjoyable read. I may, occasionally, learn something along the way, which frequently I have done and love when I so do. But it is truly a combination of the eight elements listed above that, for me, comprise a great mystery. Again, I may rate “The Da Vinci Code” as a great book on one level, at the same time rating “The Shadow of the Wind” or “Mallory’s Oracle” great books on another level. The most significant factor that defines a book as “great” for me is whether it is a book that will stay with me—make an impression on me and make me want to tell others about it.
SANDRA RUTTAN: Believable characters I want to spend time with and care about, a solid storyline, great writing and depth. One of the things lacking in some books, the reason I feel some are forgettable, is that they aren’t about anything of substance. I prefer books that touch on social issues, that look at the lives of people impacted by crime. An amazing story is one that someone can read the day after it comes out, five years later or twenty years later and still relate to, because the reader can identify with the human dilemmas that have arisen from the story. In short, solid characters, a good storyline and great writing will produce a good read, but the book has to be about something important to be great. It has to resonate and touch the heart and mind of the reader. Books that have made me cry, like The Flood by Ian Rankin, are the kind that linger in the mind long after you’ve read the last page. Although not a mystery, that’s a book I’ll read again.
SHARON WHEELER: Fluent writing, well-rounded characters, a believable plot and the ability to transport the reader into another world. And there's also a 'je ne sais quoi' which makes your eyes light up and the pages turn faster.
What would you say were your top ten favorite mysteries? Are there more classic mysteries on your list than contemporary?
LJ ROBERTS: Now that is a hard question. I keep a “Top Reads of XXXX” every year and am never able to keep it within ten for any one year. It also tends to be more by author, and even that I couldn’t narrow down to top ten, than by a single book although “Shadow of the Wind” is an exception to that. I would say more contemporary than classic. SANDRA RUTTAN: I’ll give you a random selection with books by my favourite authors. The Torment of Others by Val McDermid. A Field of Darkness by Cornelia Read. To The Power of Three by Laura Lippman. A Good Day To Die by Simon Kernick. The Burning Girl by Mark Billingham. Cold Granite by Stuart MacBride. The Touch of Ghosts by John Rickards. Pale Immortal by Anne Frasier. Black and Blue, and A Question of Blood by Ian Rankin. Clearly, more contemporary novels are on my list. I read some Agatha Christie and popular crime fiction all along, but it wasn’t until I started reading Ian Rankin’s work five years ago that I became a hard-core mystery fan.
SHARON WHEELER: Um . . . These will probably change, depending what day you ask me! But today, in no particular order apart from Highsmith always being top, they're: Patricia Highsmith: The Ripley books (well, they're collected into one volume now, so can that count as one?!) Reginald Hill: Under World CJ Sansom: Dark Fire Dennis Lehane: A Drink Before the War George Pelecanos: The Night Gardener Cornelia Read: A Field of Darkness Denise Mina: Field of Blood Sara Paretsky: Killing Orders John Morgan Wilson: Simple Justice Dominique Manotti: Rough Trade And they're all contemporary! I've read most of the classics, and almost squeezed Dorothy L Sayers' The Nine Tailors in. That would probably be No. 11!
What's a big turn-off for you when reading a mystery?
LJ ROBERTS: The serious anti-hero, particularly if they are involved in drugs, the crooked cop, or any character for which there has been no real development or about whom I don’t care; gratuitous abuse of children or animals—it’s got to really work and a necessary element to the plot—knowing the killer too soon (and I don’t really read to solve the puzzle); poor plots, bad dialogue, huge holes in the plot, dangling threads or, even worse, the unresolved ending.
SANDRA RUTTAN: A plot that’s so obvious there’s nothing to sustain my interest in the crime. An obnoxious character I can’t connect with. Pop culture references about things I’m not interested in, like fashion. Characters who don’t seem to take murder seriously. Contradictions in the story, or when the outcome relies heavily on suspension of belief. When you can’t tell the difference between one book in a series and another because they rely on similar plot twists or character conflicts. Once that happens, and I don’t feel the characters are growing, I’m done.
SHARON WHEELER: Femjep (or blatant manjep, for that matter!) Preaching of any sort where the writer is on a soapbox and their agenda overwhelms the book Any sort of sloppy writing, be it boomeranging point of view, lousy grammar or over-writing.
Do you read the reviews of others? Does it influence you to either purchase or leave a book alone?
LJ ROBERTS: Yes, occasionally, particularly of those whose judgment I’ve come to respect. In other words, reviewers whose tastes seem similar to mine. Larry Gandle is an example although we disagreed completely on Charles Benoit’s first book. Oh well, he can’t be right all the time.
SANDRA RUTTAN: Reviews usually don’t influence my purchasing. Occasionally, if I suspect a book might not be for me, I might read a few reviews, but this is rare. I’m more likely to read reviews if I’ve had trouble reviewing a book myself. After my review runs I’ll read other reviews to see if others had the same impression of the book.
SHARON WHEELER: I read all the reviews pages in the UK print media, including several specialist publications. I scan a couple of other websites. I ignore summaries masquerading as reviews on some of the lists. And I do use other people's reviews as a jumping-off point for either tracking down or avoiding a book. After a while you get to know reviewers' personal likes and dislikes and whether their views tally with yours.
For you, what is the ultimate purpose of a book review?
LJ ROBERTS: Really just to give me a sense as to whether this is a book I might enjoy. Considering the amount I spend on book, as I collect HC signed 1st editions, I can’t afford to buy too many books I don’t like.
SANDRA RUTTAN: The book review should, without significant spoilers, provide enough information for the reader to decide if the book is one they’d like. I try to avoid sweeping judgments. No book is for everyone. There are books I haven’t enjoyed much that others have loved. I try to identify the type of reader who might enjoy that book, summarize the premise, provide an overview of my opinions and let the reader decide. As far as I’m concerned, good, bad or neutral reviews promote authors. They give that book title and that author’s name more exposure to the public. I believe a lot of people skim or skip reviews, but notice the titles. If you’re in the airport looking for a book and there are two on a shelf, but you’ve heard of one from somewhere, even if you can’t place it, I think you’re more likely to pick it up and read the back cover, possibly even buy it.
SHARON WHEELER: To be fair, honest and constructive, and to give a reader a fair idea as to whether this book will be their cup of tea.
Have you ever loved a book but found it panned by everyone else? And conversely, have you ever panned a book and it became everyone's darling?
LJ ROBERTS: Of course. The Benoit book is a perfect example, or Da Vinci Code, which I still say I loved. And I know I’ve disliked books other people have raved about, The Secret History for one, which I couldn’t even slog through.
SANDRA RUTTAN: I have seen positive reviews of books I didn’t like, or gave mixed reviews to. The few times I’ve seen differing viewpoints I haven’t changed my opinion about the book.
SHARON WHEELER: It must have happened, but I can't remember any specific occasions. I take the view that I'm my own person when I review and that it doesn't matter what other reviewers think. I can only speak as I find . . .
Have you ever gone back to a book you had reviewed poorly in the past to find that your sensibilities had changed, and you found you now liked the book?
LJ ROBERTS: I don’t think I have. With over 800 books on my TBR shelf and that number increasing faster than I can read them, I can’t waste time going back to a book I didn’t like the first time.
SANDRA RUTTAN: No. I’m open to the possibility of it happening, but it’s unlikely. I do re-read books, but the TBR pile is so high, I tend to re-read books I love. Typically, if I’m having trouble with a book I’ll put it aside and try it again later. Sometimes, I’m find I enjoy the book on the second try, but if I’ve read it through to the point of writing a review and the review wasn’t great, I’m unlikely to read that book again.
SHARON WHEELER: I almost never re-read books. Too many books, too little time!
I am a member of Sisters in Crime, an international organization of mystery writers and fans. Their original purpose was to make certain that books written by women were receiving equal time with male authors in some of the more influential publications, like the New York Times Book Review, Kirkus, and Publishers Weekly. According to the latest information, there are still more reviews of books by male authors than those by female authors, though the margin has narrowed. Some male reviewers have flat out said they will not read books written by women. Since reviews are so important to authors in succeeding in this extremely competitive business, what do you think the responsibility of the reviewer is?
LJ ROBERTS: I really don’t pay much attention to whether I read more men than women or vice versa. I have kept track of my “Top Reads” since 1994. In doing a quick count, I find I included 118 books written by men, and 94 written by women. Considering my reading tastes of, I’m actually quite surprised it’s as close as it is. I think it is the reviewer’s responsibility to try to bring good books to others notice, regardless of the gender of the author.
SANDRA RUTTAN: It depends. I don’t get paid to write reviews. I have a staff of people who, similarly, don’t get paid. They might get a free ARC, they might not. I run book descriptions past them when review copies are offered, and if they’re interested, they review the book. I don’t make cozy readers review noir – I don’t think that’s fair, or conducive to a balanced review. If the reviewer is in shock over the content, they won’t be able to assess character/plot issues as well, because they might be struggling with the violence in the book. That said, I don’t believe reviewers, and especially paid reviewers, should be allowed to discriminate based on gender, race, religion. If you’re paid, it’s your job. If reviewers are approaching their role with partiality from that point in the process, it undermines the credibility of the system. If my reviewers were paid, I’d assign them books to review. I would always consider their style preference, but not that they prefer men over women, for example. I personally tend to read more books by men than women, but I think I’ve reviewed an even split between the genders, although I’ve never considered it. I don’t think of that when I accept fiction or when I pick books for review.
SHARON WHEELER: To be honest, constructive and open-minded. People are entitled to read what they like, but it seems sad that some male reviewers are restricting themselves. It's like people saying they won't read gay crime fiction in case, heavens to betsy, two men kiss! Bigotry and intolerance of any sort make me hopping mad! I know that some weeks on Reviewingtheevidence that books by women outnumber books by men.
Can reviews truly make or break a book/career? 
LJ ROBERTS: In general, I think not; in rare cases, probably. Word-of-mouth really made—again I use the example—Da Vinci Code. By the time people starting writing negative reviews, it really didn’t matter as so many had already read and loved it. I think the thing that can more effectively destroy a career is lack of notice. There are a lot of really good mid-list authors out there, but it is hard for them to get noticed. I’d like to think I help bring a few of them into, at least, the Dorothy-L conscience. I believe my review of Nancy Pickard’s “The Virgin of Small Plains” may have encouraged others to read it, or at least post about it. I only wish I, and others, could do more in that regard.
SANDRA RUTTAN: It’s possible, if the publication is influential enough, although I think unlikely. Controversy actually breeds interest. I haven’t read The DaVinci Code, but it’s been widely criticized. That doesn’t seem to have hurt sales.
SHARON WHEELER: I'd say not. You hear the stories about Frank Rich being able to make or break Broadway shows, but I don't believe reviewers wield that much power.
What books have influenced you in your own writing (besides the Manual of Style)?
LJ ROBERTS: I don’t write. I am purely a reader and have no aspirations, nor talent, to be anything but. Believe me, I read enough really bad manuscripts when evaluating for Poisoned Pen to want to contribute to that list.
SANDRA RUTTAN: Ian Rankin’s Rebus series has had the biggest influence on me. Rankin’s work converted me to crime fiction. I went from being someone who read some mysteries to an addict, and when I started writing my first crime fiction what I really wanted to do was write about Canada the way Rankin writes about Scotland. When I read The Wire in the Blood by Val McDermid, I was influenced to try writing from the killer’s point of view. Val pushed me out of my comfort zone, and made me a better writer for it. I have also been influenced strongly by Laura Lippman. In particular, her stand-alone books, Every Secret Thing and To The Power of Three. I find the structure Laura uses for telling those stories appealing, and would love to try something similar when I write a stand-alone.
SHARON WHEELER: Or the Oxford Dictionary for Writers and Editors in the UK. I'm a great fan of a wonderfully bonkers book called The Simple Subs Book by Leslie Sellers. It's been out of print for some years, but is an excellent guide to the skills needed to edit newspaper copy and to write headlines and captions. Sellers has an off-the-wall sense of humour, but is absolutely clear on what does and doesn't work. My day job is teaching journalism in a university, and I lean on students to track the book down. I'm also a big fan of David Randall's “The Universal Journalist”, which argues that it's possible to be both ethical and a good journalist.
How do you find books to review?
LJ ROBERTS: Poisoned Pen Books publishes an excellent catalogue often talking about new books and authors, including those from the UK. If they sound interesting, I will try to research the book on the Web. If it really sounds interesting, I shall buy it. I have found some wonderful new authors, and some whom I ended up not liking at all. The mistakes are financially costly, but the successes are true gems.
SANDRA RUTTAN: Authors, publicists and publishers ask us to take review copies. Also, when I’m planning an interview I usually review a book by the author. Sometimes, I pick books from my personal reading selections that I review.
SHARON WHEELER: We have an excellent relationship with publishers in the US, UK, Australia and Canada. Books find us -- we rarely if ever go out looking for them . It's taken a while to reach this stage, and the fact that we have is down to all the hard work put in by our publisher Barbara Franchi and by our reviewers (we have more than 30 in the US, UK, Canada and Australia!) I think most publishers recognise that we run a professional, well-maintained website.
Do you go out of your way to read:
- Books by small publishers
- Favorite authors
- New authors
LJ ROBERTS: It doesn’t really matter to me. I never really notice the publisher unless I’m trying to ensure I have the UK rather than US edition for a true first. Certainly I buy the latest book from my favorite authors, of whom I now have too many. At the same time, I’m always looking for that wonderful new author to add to my list.
SANDRA RUTTAN: I make a point of reading books by favorite authors, because I have an addictive personality and love their work. I am making an effort to read more work by new authors. I don’t specifically read based off of the publisher, although there are a few publishers I avoid because they tend to have significant typesetting errors and are filled with typos.
SHARON WHEELER: Yes to all three! Two of my favourite publishers are small houses -- Bitter Lemon Press and Creme de la Crime. Many of the smaller publishers find it difficult to get their books reviewed, so a site like RTE can go some way towards bringing them to people's attention. I used to be a music reporter, and half the fun there was reckoning you'd 'discovered' a new band. It's the same with new authors. But I still get a kick out of reading the old favourites -- I was disproportionately excited when the new Dick Francis novel came out last month, and I am looking forward to the new Ian Rankin.
A question for Sandra Ruttan: With your first novel Suspicious Circumstances coming out in January 2007, do you feel you will review differently now that you are also on the other side of the fence?
SANDRA RUTTAN: I have been keenly aware of how much effort is involved in producing a book, and how hard it is to get published. As a result, I always feel bad when I’m criticizing a book. I imagine the author takes it as personally as I do, and I have asked myself, “Can I do it better?” That remains to be seen. However, I think it might make me tougher in the long term. I’m more comfortable writing a mixed review now than I was a year ago. I will never enjoy it but I always try to be fair, and always try to support my position. It isn’t much different than receiving a critique, and authors who are serious about craft will take mixed or even negative reviews as an opportunity to learn and grow. A reviewer has to be honest, and if they praise everything unilaterally, then a good review from them is worthless. I know it won’t feel good to get negative reviews, but it is something I’ll have to face. Ultimately, I won’t have any credibility with readers if they feel I’m holding back on an honest assessment of the books just because I don’t want to upset the author.
How has the market changed with the advent of online lists such as Dorothy-L and ezines like www.ReviewingTheEvidence.com and www.SpineTinglerMag.com?
LJ ROBERTS: I believe it has increased the visibility of first time and mid-list authors and made readers aware there are more options than the standard best-selling authors. At the same time, I don’t begrudge the best-sellers either. After all, they all started out as newbies In general, it has enabled a much greater awareness of options. I frankly don’t give the e-zines that much notice. Which is odd as I do subscribe to Black Raven, Deadly Pleasures and Mystery News. I definitely more of a hard copy person.
SANDRA RUTTAN: I feel it is easier to get information on books now than ever before. Five years ago, even, I would discover a new book when it happened to be in the bookstore one day. Now, I go looking for them because I know when the books are being released. More online markets mean more books being reviewed and more potential word of mouth about great books. I hear about all the new authors I’m reading online.
SHARON WHEELER: We describe RTE as a review site, rather than an ezine. We've occasionally discussed widening its brief to include interviews and news, and in the end have decided that the site fulfils a clear purpose by focussing just on reviewing. It's taken a while, but most writers and publishers now see the need to cultivate the online publications -- after all, we review far more books in a year than print publications can.
Do you think publishers are taking note of these new areas for authors' books to reach consumers?
LJ ROBERTS: I think so. Publishers now have their own websites where you can subscribe to newsletters of their upcoming books and smart ones, such as Poisoned Pen, participate in the discussions as well.
SANDRA RUTTAN: We have received a number of requests, directly from publishers, to be on their mail-out list, so I do feel that publishers are paying more attention to online review sites.
SHARON WHEELER: Yes. Some have been quicker than others about it. But many of them show their support and acknowledge our standing by giving us books for competition prizes.
Is there anything you wish to add that I did not ask you?
LJ ROBERTS: I certainly can’t think of anything. But should you, feel free to ask and I shall answer.
SANDRA RUTTAN: Not that I can think of!
SHARON WHEELER: Thanks to all the reviewers and readers who support RTE -- and thanks, Jeri, for letting me talk about one of my favourite topics!
And thank YOU, ladies!